多感官交互视角下零食包装设计的创新策略OA

Against the backdrop of continuously upgrading consumption,traditional snack packaging design models have gradually exposed various problems,making innovative design models an inevitable trend.Multisensory interaction can provide strong support for the innovation of snack packaging design.By engaging the five sensory dimensions,it creates an immersive consumption atmosphere,effectively stimulating consumers'purchasing intentions and helping brands strengthen their core competitiveness.However,there are still many problems in promoting multisensory interactive design for snack packaging,leading to a significant gap between the final design products and expectations.This paper explores the innovative significance of snack packaging design from the perspective of multisensory interaction,points out the innovative dilemmas in such design,and proposes innovative strategies for snack packaging design from the perspective of multisensory interaction.