文化邻近性对旅游联系影响的实证分析OACHSSCD

Taking the Yangtze River Delta urban agglomeration as the research area,this paper used tourism flow to characterize tourism linkage,intangible cultural heritage circulation to represent cultural proximity,utilized multi-source big data to construct tourism flow and intangible cultural heritage streaming network,applied social network analysis method to analyze the spatial structure of tourism flow and intangible cultural heritage streaming network,and further explore the influence of cultural proximity on tourism linkage with the help of QAP analysis.The results showed that:① The intensity of inter-city tourism flow was significantly affected by the lev-el of economic development and tourism resources,while the intensity of intangible cultural heritage circulation mainly depended on the radiation effect of regional cultural centers and was constrained by spatial distance,and Shanghai,Nanjing,Suzhou,and Hangzhou were all in the core position in the tourism flow and intangible cultural heritage distribution network.② Administrative divisions constrained the cohesion subgroups of the tourism flow network.The network density of different cohesion subgroups showed significant hierarchical differences,and the cohesion subgroups composed of Shanghai and its surrounding cities were particularly closely related to tourism.However,the composition of each cohesive subgroup of the intangible cultural heritage streaming network was more affected by geo-graphical proximity,but the difference in network density among the subgroups was small.③ The intensity of tourism flow in the Yan-gtze River Delta urban agglomeration was affected by various factors such as spatial adjacency distance,differences in social and eco-nomic development levels,and cultural proximity,and its Chinese proximity had the most significant role in promoting tourism ties through various ways.