基于AHP-模糊综合评价法的冰雪旅游标准实施效果评价研究OA

[Objective]Research on the evaluation of implementation effect of ice and snow tourism standards provides scientific support for the transformation of ice and snow tourism from"having standards to abide by"to"implementing good standards for sound governance",and contributes to the highquality development of China's ice and snow economy.[Methods]This paper focuses on the key links of standard implementation,constructs an evaluation index system covering standards system coverage,standard promotion,standard implementation,and standard implementation benefits,and adopts the"Analytic Hierarchy Process(AHP)+Fuzzy Comprehensive Evaluation Method"to conduct an empirical study with Harbin Ice and Snow World Co.,Ltd.as the research object.[Results]The results show that:the comprehensive evaluation score is 91 points,which is generally at the excellent level,indicating remarkable effects of standard implementation;from the perspective of index dimensions,the coverage and implementation of the standards system perform prominently,while the promotion of standards and the standards system still needs to be strengthened;in the special analysis of project operation,there are differences in the standardization of the five operation projects,among which the Snow Ferris Wheel project and the Four-Season Pavilion project have achieved better construction results.[Conclusion]The study shows that the effective implementation of ice and snow tourism standards helps standardize the operation of ice and snow tourism projects,and has important practical significance for promoting the high-quality development of the ice and snow industry.