文旅融合视域下艺术类非遗的沉浸传播与实践探索OACHSSCD

Big data,artificial intelligence,and virtual reality technology have rejuvenated intangible cultural heritage(ICH),creating new eco-nomic growth points in the cultural tourism sector.As a key component of ICH,the integration and innovative development of art-related ICH in cul-tural tourism are becoming increasingly mature.By leveraging digital and intelligent technologies for virtualization and rhetorical enhancement,these technologies create immersive cultural experiences,promoting the development of ICH into more visual,everyday,and emotional forms of immersive communication.To continuously enhance the immersive communication of art-related ICH,it is essential to deepen the concept of cultural tourism in-tegration and build a multi-sector coexistence system.This involves strengthening the ICH dissemination matrix to meet personalized cultural needs,reshaping the narrative tone of folk stories to reinforce emotional value,thereby facilitating the living inheritance of ICH and fostering new ideas,mod-els,and business forms in the cultural tourism industry.