大型国际机场商业空间店面设计要素的整合与优化研究——基于图像分析的方法探索OA

The shopfront design of airport commercial spaces is a key factor influencing passenger attention and dwell behavior.This study takes six shops in three major international airports in Asia as case studies,employing image-based observation to systematically analyze shopfronts from three dimensions:spatial positioning,openness and visibility,and perceptual elements.The results show that shopfronts located in high-exposure areas,featuring open designs and clear branding,are more effective in increasing passenger recognition and willingness to enter.Conversely,unreasonable spatial obstructions or visual clutter may diminish their guiding effect.Based on these findings,this paper proposes shopfront optimization strategies,including incorporating real passenger flow data,tailoring design to specific site conditions,and strengthening visual guidance and information coordination,in order to enhance the visual efficiency of airport commercial spaces and improve passenger experience.