青少年体育培训拼团模式:分析框架、场景仿真与优化路径OA
Group-Buying Model for Youth Sports Training:Analytical Framework,Scenario Simu-lation,and Optimization Pathways
随着社会经济发展和人们健康意识增强,青少年体育培训成为家庭消费重要部分,上门体育培训拼团模式产生,成为解决供需矛盾、优化资源配置的有效途径.但该模式运行存在监管不足、利益分配不均等问题,需要政府、市场和社会多层面综合治理以实现可持续发展.基于演化博弈理论,研究地方政府、教练员、学生及家长三方利益主体,构建多利益主体博弈模型,通过爬取社交平台数据并结合专家访谈,研究多元化主体在拼团活动中的行为策略选择与演化.发现若各利益主体收益大于成本,三方可建立动态稳定的博弈关系.提出优化路径:1)地方政府:深化动态信用监管体系建设;2)培训人员:加强课程服务标准规范管理;3)社区企业:建立多方权益纠纷解决机制;4)创新驱动:提升数字技术赋能自律水平.
With the development of the social economy and the enhancement of people's health awareness,youth sports training has become an important part of family consumption.The model of home sports training group buying has emerged,which has become an effective way to solve the contradiction between supply and demand and optimize resource allocation.However,this model has prob-lems such as insufficient supervision and uneven distribution of benefits in operation,and requires comprehensive governance at multi-ple levels including the government,the market and society to achieve sustainable development.Based on evolutionary game theory,this paper studies the three interest subjects of local governments,coaches,students and parents,and constructs a multi-interest sub-ject game model.By crawling data from social platforms and combining with expert interviews,it studies the behavioral strategy choices and evolution of diversified subjects in group-buying activities.It is found that if the benefits of each stakeholder exceed the costs,a dynamic and stable game relationship can be established among the three parties.Propose optimization paths:1)Local governments:Deepen the construction of the dynamic credit supervision system.2)Training personnel:Strengthen the standardized management of course services;3)Community enterprises:Establish a mechanism for resolving disputes over multiple parties' rights and interests;4)Innovation-driven:Enhance the self-discipline level empowered by digital technology.
吴天宜;白雪颖;杨涛
百色学院体育学院,广西百色 533000百色学院体育学院,广西百色 533000西安体育学院体育经济与管理学院,陕西西安 710068
社会科学
青少年体育培训演化博弈上门体育优化路径
youth sports trainingevolutionary gamedoor-to-door sportsoptimize the path
《湖北体育科技》 2026 (2)
103-111,9
2025年广西高等教育本科教学改革工程项目一般项目A类(2025JGA352).
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