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"体育外卖"模式的基层机遇、实施困境与未来展望OA

"The Sports Takeaway"Model:Grassroots Opportunities,Implementation Challenges,and Future Prospects

中文摘要英文摘要

通过文献资料法与逻辑分析法,系统探讨了在《2025年群众体育工作要点》背景下,"体育外卖"模式在基层的发展机遇、实施困境与优化路径.研究发现:该模式在政策支持、民生需求增长及社区资源激活等方面具有显著机遇,能够有效满足群众个性化、便捷化的体育服务需求;然而,其在服务质量与安全保障、监管机制协同性、区域供需匹配等方面仍面临系统性挑战.对此,应通过构建标准化服务体系、创新多部门协同监管机制、优化资源配置与差异化服务供给等策略,提升服务质量和运营可持续性."体育外卖"模式对完善基层体育服务体系、推动全民健身公共服务普惠化具有重要实践价值,需通过政策引导与市场机制相结合促进其健康发展.

Employing the methods of document analysis and logical reasoning,this study systematically examines the development op-portunities,implementation predicaments,and optimization paths of the"sports takeaway"model at the grassroots level,against the backdrop of the Key Priorities for Mass Sports Work in 2025.The research reveals that the model enjoys remarkable opportunities in policy support,the rising demand for people's wellbeing,and the activation of community resources,which can effectively address the public's need for personalized and convenient sports services.Nevertheless,it still confronts systemic challenges in aspects such as service quality and safety guarantees,the coordination of regulatory mechanisms,and the matching of regional supply and demand.In response,measures should be taken to enhance service quality and operational sustainability,including constructing a standardized service system,innovating a multi-department collaborative supervision mechanism,and optimizing resource allocation alongside dif-ferentiated service provision.The"sports takeaway"model holds significant practical value for improving the grassroots sports service system and advancing the inclusiveness of national fitness public services.It is imperative to promote its healthy development through the integration of policy guidance and market mechanisms.

王旭东;张强弓

湖北大学体育学院,湖北武汉 430062湖北大学体育学院,湖北武汉 430062

社会科学

体育外卖模式2025年群众体育工作要点群众体育监管机制

sports takeaway model2025 key points for mass sports workmass sportsregulatory mechanism

《湖北体育科技》 2026 (2)

98-102,5

10.20185/j.cnki.1003-983X.2026.02.017

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