5W理论视域下我国国际体育舆论话语权提升路径研究OA

Enhancing the discourse power of international sports public opinion is an important support for strengthening the interna-tional influence of sports in China and shaping a good national image.This study is based on the 5W theory and uses methods such as literature analysis and logical analysis to define the core concept of international sports public opinion discourse power and analyze the internal connection mechanism between its power elements and constituent elements.Based on the five constituent elements of the 5W theory,identify the current obstacles faced by China's international sports public opinion discourse power,including weakened subject authority,biased object positioning,imbalanced channel structure,insufficient content narrative,and uneven effect diffusion.Finally,a targeted practical path is proposed:empowering the subject through diverse governance and rule refinement,accurately grasping au-dience cognition through emotional resonance and psychological mapping,optimizing channel construction through wall breaking sym-biosis and dual track drive,enriching content value with Chinese content and global narrative,and strengthening effect resonance through comprehensive dissemination and platform rise.This study provides theoretical reference and practical guidance for enhancing the discourse power of international sports public opinion in China.