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城市街道店招牌优化设计策略研究:以合肥罍街为例OA

Study on Optimal Strategies of Stores Signs in Urban Street——Taking Hefei Lei Street as an Example

中文摘要英文摘要

城市的活力在街道,街道的空间品质是影响城市活力的关键要素.其中街道店面的装饰丰裕度是影响空间品质的关键要素,而店招牌设计是城市街道现代化、个性化、地域化的体现.本文通过对合肥市罍街的店招牌设计现状提出"形式多样化,色彩区别化,材料时代化,文化本土化"的策略,从而形成一套可行可鉴的街道店招优化设计策略,以此为合肥市罍街户外店招牌的更新设计提供参考.

The vitality of a city lies in its streets.The quality of the space on the streets is a key factor influencing the city's vitality.Among them,the abundance of decoration in street businesses is a key factor affecting the quality of the space,and the design of store signs is the manifestation of the modernization,individualization and regionalization of city streets.This study investigates the current state of store sign design along Hefei's Lei Street and introduces a strategy centered on"diverse forms,distinct color schemes,modern materials,and culturally localized elements."The objective is to develop a practical and exemplary framework for optimizing street store signs,offering valuable insights for the redesign and enhancement of outdoor store signage in Hefei's Lei Street.

罗佩婕;胡雨章

安徽工商职业学院,安徽 合肥 231131安徽省健康养老产业投资有限公司,安徽 合肥 230000

建筑与水利

城市街道店招设计优化设计策略

urban streetstores signsoptimal designstrategy

《鞋类工艺与设计》 2026 (5)

45-47,3

10.3969/j.issn.2096-3793.2026-05-015

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