数字技术在郑州任家古宅宣传中的应用体验设计探究OA

Under the background of the deep integration of contemporary cultural heritage and digital innovation,the way of protection and dissemination of historical buildings is undergoing profound changes.The Renjia ancient house in Zhengzhou has a profound architectural history and culture,but there are still many shortcomings in cultural propaganda at present.This paper focuses on the application experience design method of digital technology in promoting Renjia's ancient house,and puts forward the strategy of building a brand with"culture+vision"characteristics,broadening the publicity scope of"online+offline"and optimizing the innovative interactive experience design,so as to promote Renjia's ancient house.