符号学视域下的地域文化品牌标志设计研究OA
Logo Design of Regional Cultural Brands from the Perspective of Semiotics
符号学在现代设计中的应用非常广泛,本文采用符号学作为主要的理论工具,通过详尽分析不同地域独具特色的品牌标志设计图案,逐一梳理这些符号所承载的文化内涵,并进行深入的讨论和探究,为地域文化品牌标志的设计原则提供全面而精准的解读.在品牌标志的设计上突出地域文化的特征是可行的设计方式,本研究为地域文化品牌标志设计提供了新颖而深刻的研究视角,不仅为设计实践提供了实用性的建议,同时在理论上为相关领域的深入研究提供了更多地域文化是历史与人情的凝炼,推广地域文化可增强公众关注,向世界展示民族元素,形成有识别度的文化名片.
Semiotics has been widely applied in modern design.This study adopts semiotics as the primary theoretical lens to conduct a detailed analysis of brand logo designs with distinctive regional characteristics.It systematically traces the cultural connotations embodied in these symbols and engages in in-depth discussion and exploration,thereby offering a comprehensive and precise interpretation of the design principles for regional cultural brand logos.Emphasizing regional cultural features in logo design proves to be a feasible design strategy.This research not only provides practical guidance for design practice,but also contributes valuable theoretical insights to further studies in related fields.
陈彦霖
桂林电子科技大学,广西 桂林 541004
社会科学
符号学理论标志设计地域文化
semiotics theorylogo designregional culture
《鞋类工艺与设计》 2026 (5)
183-185,3
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