基于钻石模型的云南省蔬菜出口竞争力研究OA
Research on the export competitiveness of Yunnan vegetables based on the diamond model:Taking four major export vegetables including mus-tard greens,lettuce,broccoli and tomato as examples
基于 2015-2023 年中国海关及UN Comtrade数据,运用国际市场占有率(MS)、显示性比较优势指数(RCA)与波特钻石模型,系统分析云南省在芥菜、莴苣、西蓝花和番茄四类主要蔬菜的出口竞争力及其影响因素.研究发现,云南在芥菜与莴苣品类上具备比较优势,RCA分别达 166.86 和 79.83,MS亦呈上升趋势.然而,西蓝花与番茄出口竞争力较弱,整体蔬菜出口额呈波动下行态势.从钻石模型各维度来看,云南在初级生产要素方面具有高原特色优势,但在高级要素支撑、品牌影响力、市场多元化及产业链协同等方面存在明显短板.基于此,笔者提出应加快种业创新、打造"云南蔬菜"区域公用品牌、拓展高端国际市场、强化政策支持与区域合作,以系统提升"云南蔬菜"竞争力,为我国蔬菜产业高质量出海提供云南方案.
Based on the data from China Customs and UN Comtrade from 2015 to 2023,this study systematically analyz-es the export competitiveness of Yunnan province's four major vegetable,namely mustard,lettuce,broccoli and tomato,and its influencing factors by using market share(MS),revealed comparative advantage index(RCA)and Porter's Dia-mond Model.The research reveals that Yunnan has a comparative advantage in mustard and lettuce,with RCAs reaching 166.86 and 79.83,respectively,and their MS showing an upward trend.However,the export competitiveness of broccoli and tomato is relatively weak,and the overall vegetable export value shows a fluctuating downward trend.From the per-spective of the Diamond Model,Yunnan has a unique plateau advantage in primary production factors,but there are obvi-ous shortcomings in advanced factor support,brand influence,market diversification,and industrial chain coordination.Based on these findings,this article proposes accelerating seed industry innovation,building the regional public brand of"Yunnan vegetables",expanding into high-end international markets,and strengthening policy support and regional coop-eration,so as to systematically enhance the competitiveness of"Yunnan vegetables"and provide a Yunnan solution for the high-quality overseas expansion of China's vegetable industry.
徐燕梅;向明生
云南农业大学经济管理学院 昆明 650201云南农业大学经济管理学院 昆明 650201
农业科技
蔬菜云南国际市场市场竞争力钻石模型
VegetableYunnanInternational marketMarket competitivenessDiamond model
《中国瓜菜》 2026 (3)
249-258,10
云南省现代农业蔬菜产业技术体系项目(2025)云南省教育厅项目(2025Y0558)云南农业大学科技创新创业行动基金项目(20250331055)
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