媒介地理学视域下四川"5A"景区国际传播内容体系优化OACHSSCD

Drawing on the media geography,taking Sichuan's 5A scenic spots as research samples,combining typical cases and current communication situation,it conducts a comparative examination of the content and communication channels.The findings reveal that existing communication practices exhibit shortcomings in areas such as media narrative and spatial interaction,the interpretation and transformation of local culture,and the alignment of indigenous expressions with the global context.The article proposes an optimization path for the content system that emphasizes promoting the interaction between media and space,enhancing the readability of spatial information in scenic spots;taking continuous narrative and interactive experience as the key points,promoting the transformation of local cultural interpretation into a participatory sense of place;establishing a hierarchical coding mechanism to facilitate the adaptation of content to different platforms and audience contexts,and to balance local expression and global communication.