数实融合对农业企业生态创新的影响研究OA

In the context of China's high-quality development strategy,the digital and real economies("digital-real integration")has become a core driver of agricultural green transforma-tion.Grounded in the theoretical paradigms of digital-real integration and ecological innovation,this study selects agricultural enterprises in the Beijing-Tianjin-Hebei(BTH)region as its re-search subjects.Utilizing a questionnaire survey,we collected 330 valid micro-level datasets.By integrating the entropy weight method with an ordered multinomial logit regression model,we systematically analyze the impact mechanism of digital-real integration on the ecological innova-tion levels of the sampled enterprises.The empirical findings reveal several key insights.First,digital-real integration exerts a significantly positive driving effect on the ecological innovation of BTH agricultural enterprises,though this effect is heterogeneous across different segments of the agricultural digitalization chain.In the production segment,agricultural mechanization dem-onstrates the strongest driving force.Second,the driving effect displays significant industrial het-erogeneity:core drivers vary substantially across sub-sectors.Brand building is the central driver for the agricultural service industry;scale operation and mechanization are key for the non-edible agricultural product sector;and informatization,quality inspection,and marketing play critical roles for the edible agricultural product sector.Third,there is significant regional heterogeneity within the BTH region.The primary drivers in Beijing are production informatiza-tion and scale operation.In Hebei,they are traceability,mechanization,and brand building.No significant driving factors were identified for Tianjin in our analysis.Furthermore,regarding the dimensions of ecological innovation,ecological culture construction,environmental guarantees,and management coordination exert a more substantial impact than ecological basic resources and technological innovation.Finally,this study proposes targeted suggestions from three as-pects:①agricultural enterprises implementing precise digital investment strategies;②BTH re-gional governments formulating differentiated support policies;③the BTH region building a col-laborative agricultural green-digital innovation ecosystem.