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我国消费者咖啡因认知及态度调查OA

A Survey Report on Chinese Consumers'Caffeine Perceptions and Attitudes

中文摘要英文摘要

目的:了解消费者的咖啡因认知状况、态度,为含咖啡因食品标签标识管理及公众教育提供参考.方法:采用简单随机抽样,通过网络调查平台面向全国抽取5 322名常住居民,分析其对咖啡因、含咖啡因配料及含咖啡因食品的认知状况及态度.结果:52.15%、49.51%受访者不了解茶、奶茶中含有咖啡因;对含咖啡因配料"巴拉圭茶提取物"和"瓜拉纳提取物"的知晓率分别是36.58%、23.95%.对咖啡和咖啡因持正面态度的消费者分别占比63.08%、45.25%.受访者期待咖啡因提神醒脑(91.56%)、提高运动表现(45.47%)等健康效应,担忧成瘾(73.46%)、失眠(58.68%)、心慌(58.39%).35.01%(1 863/5 322)受访者表示支持在食品中添加咖啡因.在购买食品时,50.86%受访者关注产品咖啡因含量;88.41%受访者希望产品标识咖啡因含量.结论:我国消费者对咖啡因的态度总体倾向正面,但对咖啡因、含咖啡因配料及食品认知不足,应对消费者开展咖啡因相关科普宣教,同时引导食品行业规范标注咖啡因,帮助消费者建立良好消费行为.

[Objective]To investigate consumers'perception and attitudes towards caffeine,providing refer-ences for the revision of caffeinated food label and related public education.[Method]Simple random sampling was conducted to collect 5 322 permanent residents nationwide through the online survey platform to analyze consumers'cognitive status and attitudes towards caffeine,caffeinated ingredients and caffeinated foods.[Result]52.15%and 49.51%of respondents were unaware of the caffeine content in tea and milk tea.The aware-ness rates of caffeinated ingredients"paraguay extract"and"guarana extract"were 36.58%and 23.95%,respectively.The proportions of consumers with positive attitudes towards coffee and caffeine were 63.08%and 45.25%.Respondents expected for refreshing(91.56%),improving athletic performance(45.47%)while expressing concerns about addiction(73.46%),insomnia(58.68%),and palpitations(58.39%).35.01%of respondents expressed support for adding caffeine to food.When purchasing food,50.86%respondents were concerned about the caffeine content of products,88.41%of respondents wanted products to be labeled with caf-feine content.[Conclusion]Chinese consumers'attitude towards caffeine tends to be positive,but they lack suf-ficient knowledge about caffeine,caffeine-containing ingredients,and foods.It is necessary to conduct caffeine-related science popularization and education for consumers,while guiding the food industry to standardize the labeling of caffeine,helping consumers establish healthy consumption behaviors.

褚怡冰;赵秀文;杨艳;李福瑄;钟凯;阮光锋

科信食品与健康信息交流中心,北京 100071科信食品与健康信息交流中心,北京 100071北京轻工技师学院,北京 100079科信食品与健康信息交流中心,北京 100071科信食品与健康信息交流中心,北京 100071科信食品与健康信息交流中心,北京 100071

咖啡因食品添加剂食品标签认知态度

caffeinefood additivefood labelcognitionattitude

《中国食物与营养》 2026 (2)

42-48,7

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