品牌价值与区域产业链竞争力耦合机制及路径研究OA

The yellow cattle industry in Guyuan is the leading industry for regional rural revitalization.However,it is confronted with dilemmas such as the fault of breeding system,loose coordination of industrial chain,and insufficient support of policy and technology,which restrict the coordinated improvement of brand value and industrial chain competitiveness.With Guyuan yellow cattle industry as an example,this paper adopts the case study method to construct a theoretical coupling model of"brand value-industrial chain competitiveness"based on a four-dimensional framework of"policy-market-technology-industrial chain,"and systematically analyzes the solution path of industrial coupling dilemma,that is,strengthening technology empowerment through gene bank construction and technology adaptation and transformation,and building a technical link of"variety advantage-quality support-brand trust",promoting value chain coordination through activation of processing capacity and reconstruction of interest mechanism,and creating value carrier of"in-situ transformation of raw materials-value stratification and retention";and achieving two-wheel drive to improve the coupling guarantee system through policy inclusive adjustment and market brand operation.Finally,a benign industrial model of"resources to be protected,value to be retained,and main body to be benefited"is formed,which is expected to provide a theoretical reference and practical paradigm for similar local characteristic agricultural industries to solve the contradiction between"resource advantage and benefit disadvantage"for high-quality development.