建设"岭南名方"产业集聚区策略研究OA

Taking"Lingnan famous preparations"as the starting point,the article analyzes their current situation and challenges in industrial development,and proposes targeted strategies and suggestions for building an industrial cluster.The study finds that Guangdong Province is rich in resources of Chinese medicinal preparations,but faces development bottlenecks such as limited promotion,low conversion rates,and insufficient brand influence.In response,the study proposes a development pathway centered on the"Lingnan famous preparations"brand,structured around"brand leadership,evidence strengthening,platform co-construction,capital empowerment,and registration and marketing".Specific suggestions are provided from five dimensions:management mechanism,standardization,value assessment,demonstration zone construction,and talent support.The aim is to create a"Lingnan famous preparations"industrial cluster with exemplary significance,providing a replicable and promotable"Lingnan model"for the high-quality development of the traditional Chinese medicine industry.