从符号共鸣到价值转化:基于"苏超"的赛事协同传播路径研究OACHSSCD

Through the single-case research method,this study,taking the 2025 Jiangsu Football City League as the research object,constructs an analytical framework of"cultural symbol generation—collaborative communication—value transformation"to systematically explore the internal incentives for local mass sports events attracting extensive attention and the realization mechanism to move from short-term flow to sustainable development.It concludes that the Jiangsu Football City League establishes a foundation for emotional resonance by excavating the local culture;promotes the collaborative linkage among the government,media,platforms,and the public to form a fission-style communication effect;and transforms flow into the accumulation of economic,cultural,and social capital to form a continuously strengthening positive feedback mechanism.On this basis,from five dimensions of governance collaboration,cultural empowerment,technological application,content co-creation,and institutional guarantee,this study proposes collaborative communication pathways for mass sports events,aiming to provide references for unleashing the potential of sports consumption and promoting the high-quality development of China's sports industry.