首页|期刊导航|数据科学与管理(英文)|AI-driven innovation in emerging markets:extending the technology acceptance model-technology-organization-environment framework in small-and medium-sized enterprises

AI-driven innovation in emerging markets:extending the technology acceptance model-technology-organization-environment framework in small-and medium-sized enterprisesOACSCD

AI-driven innovation in emerging markets:extending the technology acceptance model-technology-organization-environment framework in small-and medium-sized enterprises

Faizan ul Haq;Norazah Mohd Suki

Othman Yeop Abdullah Graduate School of Business(OYAGSB),Universiti Utara Malaysia(Kuala Lumpur Campus,UUMKL),Kuala Lumpur,50300,MalaysiaOthman Yeop Abdullah Graduate School of Business(OYAGSB),Universiti Utara Malaysia(Kuala Lumpur Campus,UUMKL),Kuala Lumpur,50300,Malaysia||Institute of Sustainable Growth and Urban Development,Universiti Utara Malaysia,Kuala Lumpur,50300,Malaysia||Institute for Biodiversity and Sustainable Development,Universiti Teknologi MARA,Shah Alam,40450,Malaysia

AI adoptionAI-driven marketingSME innovationProduct innovationProcess innovationLeadership support

AI adoptionAI-driven marketingSME innovationProduct innovationProcess innovationLeadership support

《数据科学与管理(英文)》 2025 (4)

485-499,15

10.1016/j.dsm.2025.04.002

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