AI-driven innovation in emerging markets:extending the technology acceptance model-technology-organization-environment framework in small-and medium-sized enterprisesOACSCD
AI-driven innovation in emerging markets:extending the technology acceptance model-technology-organization-environment framework in small-and medium-sized enterprises
Faizan ul Haq;Norazah Mohd Suki
Othman Yeop Abdullah Graduate School of Business(OYAGSB),Universiti Utara Malaysia(Kuala Lumpur Campus,UUMKL),Kuala Lumpur,50300,MalaysiaOthman Yeop Abdullah Graduate School of Business(OYAGSB),Universiti Utara Malaysia(Kuala Lumpur Campus,UUMKL),Kuala Lumpur,50300,Malaysia||Institute of Sustainable Growth and Urban Development,Universiti Utara Malaysia,Kuala Lumpur,50300,Malaysia||Institute for Biodiversity and Sustainable Development,Universiti Teknologi MARA,Shah Alam,40450,Malaysia
AI adoptionAI-driven marketingSME innovationProduct innovationProcess innovationLeadership support
AI adoptionAI-driven marketingSME innovationProduct innovationProcess innovationLeadership support
《数据科学与管理(英文)》 2025 (4)
485-499,15
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