AIGC技术赋能下非遗汉绣的数字化保护与生态重构研究OA

Driven by the Fourth Industrial Revolution,the world is undergoing a rapid evolution from informatization to intellectualization.In this context,artificial intelligence-generated content(AIGC),plays an increasingly vital role in the safeguarding and transmission of intangible cultural heritage(ICH).Han embroidery,a nationally recognized ICH representative project,carries profound cultural significance from the Chu region and unique artistic value.However,it currently faces multidimensional challenges—including an aging population of practitioners,bottlenecks in digital preservation technologies,and misalignment with market demands—which threaten its continued existence and development. This study aims to explore a new pathway for the preservation and revitalization of Han embroidery in the digital era.It proposes an integrated framework powered by AIGC technology to address critical issues such as technical discontinuity,the digital divide,and disconnection from contemporary markets,so as to ultimately facilitate a paradigm shift from static conservation to dynamic living inheritance.Guided by the design science research(DSR)methodology,this study follows an iterative process of problem identification,solution design,and validation.Core issues are identified through the collection and analysis of multi-source data—including demographic information of inheritors,technical ontology of the craft,and market economic indicators—within a"technology-culture-economy"tripartite analytical model.The proposed solution is an AIGC-enabled system structured around a core preservation pathway described as"genetic decoding,intelligent transmission,and living dissemination,"supported by a four-dimensional collaborative model encompassing"collection,processing,interaction,and dissemination."Empirical validation is drawn from digital pilot projects implemented within the Wuhan metropolitan area.The key innovations of this study include:the novel application of"cultural gene"theory to construct a digital decoding and recombination framework for ICH elements;the development of an integrated AIGC-powered system that synergizes technological capability,cultural empowerment,and economic feedback;and the systematic validation of this approach through empirical evidence from pilot projects in Wuhan.The integration of AIGC technology offers a transformative approach for ICH items like Han embroidery,moving beyond simple digital documentation toward active revitalization and sustainable ecological development.Successful implementation requires the synergistic combination of technological innovation,cultural understanding,active societal participation,and supportive policy frameworks. Future research should focus on deepening the integration of AIGC with metaverse and 3D digital twin technologies to enhance the simulation accuracy of complex stitching techniques and craftsmanship.It is also essential to establish dynamic analysis models of Generation Z consumption preferences to scientifically guide cross-domain development and innovative transformation of ICH-based intellectual property.Furthermore,policy mechanisms related to funding allocation,talent development,and industry-academia-research collaboration must be refined to effectively mitigate the risk of disjunction between technological applications and cultural essence.The ultimate goal is to promote a fundamental transition in ICH preservation from"remedial documentation"to"innovative development."