首页|期刊导航|染整技术|互联网视域下山东临沂民间彩印花布品牌设计及推广研究

互联网视域下山东临沂民间彩印花布品牌设计及推广研究OA

Research on brand design and promotion of folk color-printed cloth in Linyi,Shandong from the perspective of the internet

中文摘要英文摘要

民间彩印花布是山东临沂重要的艺术资源,但是受市场冲击和审美变化的影响,临沂民间彩印花布面临生存危机.梳理了彩印花布发展现状,分析了互联网视域下彩印花布的发展困境与机遇,进行了临沂民间彩印花布品牌设计和推广,为民间工艺的现代化发展提供了重要启示.

Folk color-printed cloth is an important artistic resource in Linyi,Shandong Province.However,due to the impact of the market and changes in aesthetic standards,Linyi's folk color-printed cloth is facing a survival crisis.The current development status of color-printed printed fabric is sorted out,the development predicaments and opportunities of color-printed printed fabric from the perspective of the Internet,designs and promotes the brand of folk color-printed printed fabric in Linyi is analyzed,and important inspiration for the modernization development of folk arts and crafts are provided.

牛犇;杨心怡;张咏梅

临沂大学美术学院,山东 临沂 276000临沂大学美术学院,山东 临沂 276000临沂大学美术学院,山东 临沂 276000

管理科学

彩印花布互联网品牌设计推广临沂

color-printed fabricinternetbrand designbrand promotionLinyi

《染整技术》 2026 (1)

164-166,3

临沂大学校级大学生创新创业项目"沂蒙民间彩印花布传播路径研究"(X2025104520213)

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