消费者需求视角下的民族地区体育特色小镇建设研究OA

The construction of sports characteristic towns is significant for promoting economic development,industrial integration,and new urbanization in ethnic regions,and the key approach is to accurately grasp,meet and guide the consumer needs.Given the existing research focusing on supply,this paper,from the perspective of consumer demand,uses the charm quality theory and KANO model,takes 13 sports characteristic towns in Guangxi as cases to scientifically classify and prioritize consumers'demand for 27 elements in 5 aspects.The purpose is to provide a scientific basis for the construction and optimization of sports characteristic towns in ethnic regions.The study finds that,for consumers,sanitary conditions and ethnic-specific catering are must-have elements;the safety of sports venues and emergency medical rescue capabilities are among the six one-dimensional elements;traditional ethnic equipment and ethnic festival events are among the twelve attractive elements;and the development level of the sports industry and smart shopping facilities are among the seven indifferent elements.In order to effectively meet the needs of consumers and enhance the development of sports characteristic town,it is necessary to attach importance to infrastructure construction,improve safety emergency capacity,strengthen environmental protection,innovate project content and create a sports atmosphere.