数字经济赋能文旅融合发展的影响效应研究OA

The digital economy,as a core engine driving the integrated development of culture and tourism in the new era,has injected strong momentum into the cross-border integration of these industries.This paper takes panel data of 30 provinces in China from 2011 to 2023 as the research sample,and systematically explores the impact of digital economy on the integrated development of culture and tourism by constructing evaluation index systems for digital economy and culture-tourism integration.The findings reveal that:①From 2011 to 2023,the development level of digital economy and culture-tourism integration showed upward trends.Digital economy rebounded rapidly after the impact of the pandemic,while culture-tourism integration demonstrated strong resilience in recovery,though significant regional disparities exist in both.②Digital economy has a significantly positive promoting effect on the integrated development of culture and tourism,which is validated by robustness tests.The promoting effect exhibits regional heterogeneity,in the order of"eastern region>central region>northeastern region>western region".③Technological innovation and industrial structure upgrading play partial positive mediating roles in the relationship between the two,with industrial structure upgrading having a stronger mediating effect.④The impact of digital economy on culture-tourism integration exhibits a single threshold characteristic.When the development level of digital economy crosses the threshold value,its promoting effect on culture-tourism integration is further enhanced.The research conclusions provide empirical references for promoting the high-quality development of culture-tourism integration empowered by digital economy.