跨文化视域下张家界旅游的韩国传播及其蕴含的文化现象OA

[Research purpose]The study aims to investigate the trend and significance of Zhangjiajie as a tourist destination in South Korea,and to put forward feasible suggestions for China's international tourism promotion and even tourist destination development.From the perspective of intercultural communication,this research adopts tourism marketing approaches to analyze the development trends of China's tourist destinations.[Research method]This research employs case studies and textual analysis to examine how Zhangjiajie's images are promoted in the South Korean market and integrated into local cultural backgrounds.[Research conclusion]The success of Zhangjiajie's brand image in the South Korean market is not just due to the recommendations and publicity advocated by political officials and celebrities;more importantly,it aligns with South Korea's cultural context.The promotion behavior,on one hand,seeks to combine Korean public's landscape concerns with the recognition of filial piety and aging respect through Zhangjiajie's unique natural scenery,infusing natural landscapes with emotional and cultural connotations;and on the other hand,it stimulates people to associate their inner spiritual landscapes with Zhangjiajie's destination image through some textual practices such as advertising.In the future,Zhangjiajie must constantly provide better experiences for tourists with distinctive services,while elevating the promotion of its local ethnic culture to expand its appeal.,Additionally,it should leverage the advantages of internet platformsto conduct cross-cultural engagement and achieve dissemination effect.