基于扎根理论的国产游戏跨文化传播研究OACHSSCD

Through grounded theory analysis of 137 official media posts and player comments from mainstream overseas gaming forums,this study reveals that China's first 3A game Black Myth:Wukong influences overseas players'understanding and acceptance of Chinese culture through four core factors:pre-sentation of cultural elements,gameplay mechanics,technical adaptability,and emotional resonance.Based on these findings,a theoretical model of the"mechanism for cross-cultural communication of domestic games"is constructed.The cross-cultural dissemination of games is not a one-way transmission of cultural symbols,but rather a dynamic,layered interactive process shaped by both the intrinsic design of the game and the external reception environment.The presentation of cultural elements serves as the starting point for attracting overseas players'attention and establishing cultural awareness;gameplay mechanics act as the core vehicle for embedding cultural symbols into interactive experiences,guiding players to internalize cul-tural connotations through gameplay;technical adaptability provides the foundational support for ensuring smooth interaction and minimizing cultural discount;while emotional resonance functions as a key anchor for stimulating cultural identification and achieving cultural value enhancement.For domestic games to succeed globally,a dynamic balance must be sought between cultural depth and commercial adaptability,thereby accomplishing the transition from cultural export to cultural resonance.