带有订货量控制的零售商决策模型OA

Uncertainty in the external market environment was prone to triggering fluctuations in manufacturers' output and even resulting in production cuts.Some manufacturers usually adopted a pricing strategy of"the lower the output,the higher the wholesale price",which posed significant challenges to the ordering decisions of retailer entities in the supply chain.This paper focused on a single-product supply chain system under stochastic demand,constructed a model of manufacturers' stochastic output and retailer-led ordering decisions,focused on comparing two information scenarios:retailers' ex-ante and ex-post knowledge of manufacturer types,started from the perspective of expected utility,took maximizing retailers'profits as the goal,and thoroughly examined the impact results of two types of wholesale pricing mechanisms on retailers' ordering strategies.Meanwhile,this paper systematically analyzed the correlation between key parameters such as manufacturer type factors and retailers' optimal order quantities,and further studied the validity of the model and the robustness of the conclusions through numerical simulation.The research results could provide a referable analytical framework for the research on similar supply chain ordering problems.