"梗"文化对新时代思想政治工作的现实启示研究OA

Based on 198 valid questionnaires and 20 in-depth interviews with college students from 20 universities,this study examines the dissemination status and educational value of"meme"culture among contemporary college students.The survey results show that 87.3%of the students are exposed to or use"memes"on a daily basis,while only 23%of ideological and political education teachers can properly adopt this discourse mode.From the perspective of Marxist human studies,"meme"culture reflects the subjective needs of human beings and the modern transformation of social relations.Therefore,we should regard"meme"culture as a genuine expression of young people's life,establish an educational relationship of equal dialogue with students,and create an educational space for students'active participation,so as to improve the quality and level of ideological and political education.