旅游城市品牌形象设计中的色彩符号与情感关联性研究OA

Cities are the main carriers of modern economic and cultural development.Products have brands,enterprises have brands,and tourist cities also need brands.If a city does not want to be forgotten,it must operate its own city like a business and create its own unique urban brand.The most direct visual manifestation of a tourist city brand is its image logo and a series of visual standards.Starting from the connotation of tourism city brand image and color symbols,this article analyzes the characteristics and functions of color symbols,explores the emotional needs of tourism cities and the mechanism of the relationship between color symbols and emotions,and proposes relevant design and application strategies based on the influence of urban characteristics on this relationship.The aim is to provide theoretical reference for the construction of tourism city brand image,strengthen the guiding role of color symbols on emotions,and help enhance the value of urban brands.