网红经济背景下直播电商生态系统的价值共创机制、制约因素及治理路径OACHSSCD

The influencer economy is the product of the deep development of the Internet,and e-commerce live-streaming is its most representative business model.The realization of the value co-creation of the e-commerce live-streaming ecosystem is the internal condition for the healthy development of the e-commerce live-streaming,and also the goal of the emerging business model development under the background of the influencer economy.Based on the value co-creation theory,we make a study on the value co-creation of e-commerce live-streaming and reveal the essence of the value co-creation of e-commerce live-streaming ecosystem through systematic description of the main elements and their relationships of e-commerce live-streaming ecosystem under the background of influencer economy,and give an explanation of the internal mechanism and constraints of the value co-creation ecosystem of e-commerce live-streaming.The research holds that the value co-creation of e-commerce live-streaming ecosystem is the result of interest interaction among the parties involved.According to the different roles of each party in the ecosystem,value co-creation can be categorized into trust value co-creation,product value co-creation,platform value co-creation and experience value co-creation.Its essence is the process of overcoming constraints,and achieving value participation,value creation,and value enhancement by the parties involved in the internet celebrity live streaming e-commerce ecosystem.