中国动画对日出口现状、问题及策略OACHSSCD

Exporting China-produced animations to foreign markets is a breakthrough point to develop China's cultural soft power.Since Japan is a high-end animation market,exporting Chinese animations to such a market can create a radiating and exemplifying effect.Going through the history of Chinese animations'exportation to Japan and combing the Chinese animations in the present Japanese market show that China's animation exportation to Japan in general is faced with such issues as shortage of originality,inadequate localization,limited channel and insufficient governmental support despite a few successes.Counter-measures targeting at these issues are advanced and can increase the influence of Chinese culture.