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数字文化消费主义的生成逻辑、现实症候与应对策略OACHSSCD

The Generative Logic,Realistic Symptoms and Countermeasures of Digital Cultural Consumerism

中文摘要英文摘要

数字文化消费主义是文化消费主义与数字技术耦合的全新形态.借助数字技术加持,思想侵蚀的技术性蔓延、思潮自身的时代性流变、资本逻辑的跟进式扩张成为数字文化消费主义的独特生成逻辑.数字文化消费主义主要呈现出愚众化、娱众化、阈众化等现实症候,具体表征为:激发"资讯爆炸"与助推"价值闪送",导致文化消费认知偏误;浇筑"信息茧房"与强化"虚假需求",加剧文化消费价值减损;营设"符号消费"与固化"消费圈层",造成文化消费行为极化.应对数字文化消费主义的思想冲击,需要聚合数字赋能,提升数字文化消费主义认知水平;聚力资本规制,遏抑数字文化消费主义生成动因;聚焦技术治理,筑牢数字文化消费主义防御阵地;聚势法治保障,完善数字文化消费主义防范体系.

Digital cultural consumerism is a brand-new form of cultural consumerism coupled with digital technology.With the help of digital technology,the technical spread of ideological erosion,epochal evolution of ideological trend itself and the follow-up expansion of capital logic have become its unique generative logic.Its main symptoms include fooling,entertaining and"imprisoning"the masses.The specific manifestations in cultural consumption are igniting"information explosion"and promoting"instant value delivery"that lead to cognitive biases,casting"information cocoons"and amplifying"pseudo-demands"that exacerbate value depreciation and constructing"symbolic consumption"and ossifying"consumption stratification"that result in behavioral polarization.To resist the impact of digital cultural consumerism,we should aggregate digital empowerment and improve our cognitive level of it,concentrate our efforts on capital regulation and break its generative logic,focus on technical governance and build a defensive position against it,and gather the potential to ensure the rule of law and improve the preventive system.

曹洪军;李东霖

中国矿业大学马克思主义学院中国矿业大学马克思主义学院

社会科学

数字文化消费主义生成逻辑现实症候应对策略

digital cultural consumerismgenerative logicrealistic symptomscountermeasure

《江苏大学学报(社会科学版)》 2026 (1)

58-68,11

国家社会科学基金高校思想政治理论课研究专项(24VSZ032)

10.13317/j.cnki.jdskxb.2026.06

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