短视频媒介下"两路"精神对外传播能力研究OACHSSCD

Based on the foreign language digital narrative competence frameworks,this study constructs an evaluation system for international communication capacity via short videos,encompassing four dimensions:narrative content,audiovisual presenta-tion,foreign language proficiency,and cross-cultural awareness.Using a sample of 39 English short videos on the"Two Roads"spirit created by students at Chongqing Jiaotong University,the research analyzes the current state of Jiaotong university students'ability to communicate this spirit internationally through short videos.The findings reveal notable shortcomings in nar-rative depth,foreign language accuracy,and cross-cultural adaptability.Accordingly,strategies are proposed to optimize narra-tive content,innovate audiovisual presentation,refine foreign language expression,and enhance cross-cultural awareness,there-by improving the efficacy of international communication of the"Two Roads"spirit through short videos.