承诺性自我披露行为内在机理研究OA

[Purpose/Significance]This study aims to explore the key internal mechanisms of users'commitment-based self-disclosure behavior on social media platforms.[Method/Process]Taking the"clock-in"phenomenon on the Xiaohongshu platform as an example,this paper combined netnography and grounded theory research methods,systemati-cally analyzed 7 756 records from 105 user accounts,and constructed a theoretical model.[Result/Conclusion]This study reveals six core process elements of commitment-based self-disclosure behavior(behavioral motivation,behavior construc-tion,behavior fulfillment,behavioral obstacles,deviation coping,and behavioral effectiveness)and four associated logi-cal chains,which together demonstrate its dynamic circular mechanism.Commitment-based self-disclosure behavior serves as a task supervision mechanism for social media users,effectively linking online and offline behaviors and promoting goal achievement.