广东肇庆剑花产业发展策略探析OA

To explore the high-quality development path of characteristic agriculture under the rural revitaliza-tion strategy,this paper,based on field research,semi-structured interviews and policy analysis,sorts out the current situation,difficulties and optimization strategies of the night blooming cereus industry in Zhaoqing,Guangdong.The results show that the night blooming cereus industry in Zhaoqing has certain policy support,significant economic and social benefits,and a profound cultural heritage.However,there are problems in the development of the industry,such as varieties being not resistant to diseases,outdated technologies for the re-search and breeding of superior varieties;low added value of the industry and scattered production;insuffi-cient brand building and ineffective integration of agriculture and tourism.This paper proposes development strategies such as leveraging policy,talent and technology to cultivate disease-resistant varieties,expanding cultivation scale,extending the industrial chain,enhancing value addition,revitalizing cultural and tourism resources,utilizing digital platforms for marketing,and strengthening brand building,thereby facilitating the high-quality development of the night blooming cereus industry in Zhaoqing.