大学生创业坚持发生机制的扎根分析OA

University students' entrepreneurial persistence is a social action to overcome entrepreneurial adversity and sustain entrepreneurship with entrepreneurial success as the goal orientation.The thesis seeks to refine the mechanism of university students' entrepreneurial persistence through grounded theoretical analyses of 14 interview materials.It is found that entrepreneurial motivation and behavior are the definite factor that triggers entrepreneurial persistence among university students.The entrepreneurial process is full of risks and challenges,when facing entrepreneurial adversities such as identity conflicts,member attrition and business losses,university students are prone to fall into the entrepreneurial frustration effects such as cognitive dissonance,emotional inhibition,and action disorder.After the process of self-adjustment and the influence of social relations,university students prudently adopt the four coping strategies of"rising to the challenge","stopping loss in time","delaying action"and"passive defense".University students have to go through the spiral upward process in which affirmative and negative meanings are transformed into each other,and prudent decision-making runs through the process,and individual entrepreneurial persistence embodies the characteristics of certainty of goal,negativity of process,and prudence of choice.Entrepreneurial college students should effectively manage the dynamic boundaries of their dual identities as"students"and"entrepreneurs".On the basis of rationally analyzing their own entrepreneurial potential,they should persist in starting a business in combination with social circumstances,the experiences of others and individual conditions.