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基于组合标签的个性化推荐算法OA

Personalized Recommendation Algorithm Based on Combination Labels

中文摘要英文摘要

伴随互联网的快速发展和人们生活水平的提高,个性化定制已成为现代消费的重要趋势.为解决现有产品在个性化定制中存在的用户需求与产品信息不对等、用户交互数据过多或过少时算法推荐效果差、算法运行不稳定等问题,本文提出一种基于组合标签的个性化推荐算法.该算法基于设计的用户画像和产品画像,构建了一种可实现用户画像与产品画像有机结合的组合标签(Portrait-Label-Portrait,PLP),在此基础上通过基于组合标签的多维度推荐算法(PLP-Rank)实现个性化推荐.为保证该算法的多样性和稳定性,本文使用"随机擦除"方法来控制迭代过程中的数据流向,以此向用户推荐更多可能感兴趣的产品,同时增加算法稳定运行的时间.为控制该算法迭代次数的合理性,本文通过增加双重判断条件以确保其迭代次数保持在一定范围内.实验结果表明,该算法与PersonalRank系列算法相比,在不增加额外复杂度的前提下,有效提升了个性化推荐的效率、精确性以及稳定性,可以为不同需求量的消费者提供更加个性化以及更加稳定、持久和高效的定制体验.

With the rapid development of the Internet and the improvement of people's living standards,personalized customiza-tion has become an important trend of modern consumption.To solve the problems of asymmetry between user needs and product information,poor algorithm recommendation effect and unstable algorithm operation when there is too much or too little user in-teraction data in the personalized customization of existing products,a personalized recommendation algorithm based on combina-tion label is proposed.Based on the designed user portrait and product portrait,the algorithm constructs a combination label(Portrait-Label-Portrait,PLP)that can realize the organic combination of user portrait and product portrait,and on this basis,the personalized recommendation is realized through the multi-dimensional recommendation algorithm based on combination la-bel(PLP-Rank).In order to ensure the diversity and stability of the algorithm,this paper uses the"random erasure"method to control the flow of data during the iteration,so as to recommend more products that may be of interest to users and increase the stable operation time of the algorithm.To control the rationality of the number of iterations of the algorithm,this paper adds a double judgment condition to ensure that the number of iterations is kept within a certain range.Experimental results show that,compared with the PersonalRank series algorithms,the proposed algorithm can effectively improve the efficiency,accuracy,and stability of personalized recommendations without adding additional complexity,and can provide a more personalized,stable,durable and efficient customized experience for consumers with different needs.

王沛澍;杜淑幸

西安电子科技大学机电工程学院,陕西 西安 710071西安电子科技大学机电工程学院,陕西 西安 710071

信息技术与安全科学

个性化组合标签PLP-Rank算法随机游走定制体验

personalizedcombination labelPLP-Rank algorithmrandom walkcustomized experience

《计算机与现代化》 2026 (1)

101-107,126,8

西安市科技计划创新引导项目(201805029YD7CG13(3))

10.3969/j.issn.1006-2475.2026.01.014

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