农户数字融入的驱动因素及其路径构型OA

Promoting farmers' digital integration is a key approach to comprehensively advancing rural revitalization and achieving agricultural modernization.To explore the driving paths of farmers' digital integration,this study takes farmers from 29 counties as the research subjects,applies the"Technology-Organization-Environment"(TOE)framework and the fuzzy set qualitative comparative analysis(fsQCA)method to investigate the driving factors and multiple paths of farmers' digital integration.The res earch results reveal that a single factor is insufficient to improve the level of farmers' digital integration,and the linkage of technology,organization and environment helps to achieve a high level farmers' digital integration.The paths driving farmers to achieve a high level of digital integration are not unique,which are manifested as four typical paths:"environment-service"coupling type,"environment-leadership"driving type,comprehensive collaborative promotion type,and"organization-environment"mutual construction type.There are four types of traps that inhibit the level of farmers' digital integration,namely"organizational decoupling"type,"technology suspension"type,"incentive vacuum"type,and"triple collapse"type.The research results are helpful for deeply understanding the nature of the complex interactions among multiple factors affecting farmers' digital integration,and also provide empirical guidance for local practices to promote digital inclusive development and bridge the digital divide.