面向时序数据的多维度网络舆情演化分析研究OA
Research on online public opinion evolution analysis of multi-dimensional for time series data
针对当前网络舆情演化研究存在的视角单一、主题挖掘不全、情感分析不深、群体行为发现不准等局限,提出了一项多维度网络舆情演化分析框架.首先,依据社会影响力,划分了舆情演化的4个生命周期阶段.其次,基于BERTopic模型和相似性计算分析了主题演化过程,利用大语言模型分析了情感波动,基于交互关系划分了用户群体并识别了意见领袖.最后,对不同周期和地域的社会影响力与情感差异进行了可视化呈现.以时序舆情数据中"印花税调整"事件为例,研究发现在舆情的4个生命周期,民众关注的话题、情感倾向、用户群体以及意见领袖均发生了变化,东部地区对"印花税调整"事件的情感反应更积极,且舆情主题和情感持续时间更长.该研究可为揭示舆情演化规律、实施有效舆情监控提供技术支持.
A multi-dimensional framework for analyzing the evolution of online public opinion was proposed,aiming to address the limitations in current research,such as a single perspective,incomplete topic mining,shallow sentiment analysis,and inaccurate identification of group behavior.Firstly,the four life cycle stages of public opinion evolution were divided based on social influence.Secondly,the topic evolution process was analyzed using the BERTopic model and similarity calculation.Sentiment fluctuations were studied by leveraging large language models.User groups were classified and opinion leaders were identified based on interaction relationships.Finally,the differences in social influence and sentiment across different periods and regions were visualized.Taking the event of''adjustment of stamp duty''in temporal public opinion data as an example,the study discovered that the topics of public concern,sentiment tendencies,user groups,and opinion leaders changed during the four life cycle stages of public opinion.The sentiment response in eastern regions was more positive,and the duration of public opinion topics and sentiments was longer.This study can provide technical support for revealing the laws of public opinion evolution and implementing effective public opinion monitoring.
李旸;王志华;李大宇;赵鑫;詹雅慧;王素格
山西财经大学金融学院,山西 太原 030006山西大学计算机与信息技术学院(大数据学院),山西 太原 030006山西财经大学金融学院,山西 太原 030006蜜度科技股份有限公司上海浦东微热点大数据研究院,上海 201204山西财经大学金融学院,山西 太原 030006山西大学计算机与信息技术学院(大数据学院),山西 太原 030006
自科综合
时序数据网络舆情多维度演化主题演化情感波动用户群体
time-series dataonline public opinionmultidimensional evolutiontopic evolutionsentiment fluctuationuser group
《大数据》 2026 (1)
29-42,14
国家自然科学基金项目(No.62376143)山西省基础研究计划项目(No.202503021211239,No.202203021212499) The National Natural Science Foundation of China(No.62376143),The Shanxi Provincial Basic Research Program Project(No.202503021211239,No.202203021212499)
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