新华社"新华直播"平台个性化定制与精准推送策略探究OA

This study focuses on the personalized customization and precision push strategies of"Xinhua Live"platform of Xinhua News Agency,aiming to analyze its technical architecture,data processing,recommendation system innovation,and dissemination effects.The research finds that"Xinhua Live"integrates multi-source heterogeneous data through a distributed architecture and data middle platform,constructs a double helix recommendation model,and combines a mandatory distribution mechanism for political news with multilingual push strategies,thereby significantly enhancing dissemination effects.Empirical analysis indicates that the platform performs remarkably well in key indicators such as the opening rate of political content and user dwell time.From the perspective of the political economy of communication,this paper explores algorithmic power and the construction of national discourse power,proposing a new evaluation system for mainstream media and an AIGC content risk control module.The results show that through technological innovation and institutional construction,the"Xinhua Live"platform has effectively enhanced the dissemination power,guidance power,influence,and credibility of mainstream media,providing valuable practical experience and theoretical references for the development of media convergence.This study argues that media convergence platforms should continue to deepen technological innovation,optimize user experience,and strengthen content security to better serve the dissemination goals of national mainstream media.