创新扩散理论视角下塞罕坝精神传播研究OA
A Study on the Dissemination of the Saihanba Spirit from the Perspective of Innovation Diffusion Theory
塞罕坝精神是中国生态文明建设的重要精神财富,其传播与扩散对推动社会主义核心价值观的实践具有重要意义.文章在创新扩散理论的视角下,探讨塞罕坝精神的传播机制及其在社会中的扩散过程,同时也分析了塞罕坝精神的创新特性.研究表明,当前塞罕坝精神传播扩散的过程中,在认知、劝服、决策、实施与确认阶段都存在不足,应从传播内容、传播渠道、受众反馈等方面进行相应的改变,以满足受众对于信息汲取的需求,助力弘扬塞罕坝精神.
As a significant spiritual treasure of China's ecological civilization construction,the dissemination and diffusion of the Saihanba Spirit are crucial for promoting the practice of socialist core values.From the perspective of Innovation Diffusion Theory,this paper explores the dissemination mechanism of the Saihanba Spirit and its diffusion process within society,while also analyzing the innovation characteristics of the spirit.The research indicates that,considering the process of the spirit's diffusion,shortcomings exist in the stages of knowledge,persuasion,decision,implementation,and confirmation.Corresponding improvements should be made in aspects such as communication messages,communication channels,and audience feedback to meet the audience's needs for information acquisition and to contribute to promoting the Saihanba Spirit.
王玉婷;朱自然;蒋紫垚
河北民族师范学院 文学与传媒学院,河北 承德 067000河北民族师范学院 文学与传媒学院,河北 承德 067000河北民族师范学院 文学与传媒学院,河北 承德 067000
社会科学
塞罕坝精神创新扩散理论创新特性扩散传播传播路径
Saihanba SpiritInnovation Diffusion Theoryinnovation characteristicsdiffusion and disseminationdissemination pathways
《河北民族师范学院学报》 2026 (1)
42-48,7
2021年度河北民族师范学院塞罕坝研究专项课题"共情传播视角下塞罕坝精神形象塑造与传播策略研究"(SHB2021002).
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