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The impact of mHealth apps'affordance on consumers'novel food purchasing decisionsOA
The impact of mHealth apps'affordance on consumers'novel food purchasing decisions
Yunfan Lu;Yaobin Lu;Sumeet Gupta;Ke An
College of Economics and Management,Huazhong Agricultural University,Wuhan,430070,ChinaSchool of Management,Huazhong University of Science and Technology,Wuhan,430074,ChinaDepartment of Information Technology and Systems,Indian Institute of Management,Raipur,493661,IndiaCollege of Economics and Management,Huazhong Agricultural University,Wuhan,430070,China
Food neophiliaTechnology affordanceNovel foodsmHealth app
Food neophiliaTechnology affordanceNovel foodsmHealth app
《数据科学与管理（英文）》 2025 (3)
332-341,10
This work was supported by the National Social Science Fund of China(Grant Nos.22VRC153,19BGL262)and the Fundamental Research Funds for the Central Universities of China(Grant No.2023JGJC03).
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