服装绿色设计对用户服装再利用行为的影响研究OA

Under the influence of the fast fashion business model,the clothing industry faces increasingly severe problems of resource waste and environmental pollution.Extending the life cycle of clothing through users'reuse behaviors can effectively promote the sustainable development of the fashion industry.Currently,green design methods have been widely applied in apparel design,endowing garments with sustainable physical forms and functional attributes at the initial stage of their life cycle,evoking users'environmental awareness and reuse intentions from the source.However,most current design approaches focus primarily on the sustainable attributes of products themselves,without fully considering how design can psychologically motivate users'actual sustainable reuse behaviors.Therefore,this study explores the impact mechanism of green design on reuse behavior,aiming to provide a theoretical foundation for developing more precise and effective design strategies that promote clothing reuse,and extend apparel life cycles. This study uses the Stimulus-Organism-Response(SOR)theory as the framework.Based on literature review and case analysis,green apparel design was summarized into four core elements:green material selection,green visual design,green structural design,and emotionally durable design.Two psychological variables—green perceived value and green self-efficacy—were introduced as mediators.The theoretical model was constructed in which green apparel design served as the stimulus(S),green perceived value and green self-efficacy functioned as the organism's internal psychological responses(O),and users'clothing reuse behavior represented the behavioral response(R).The questionnaire was distributed through both online and offline channels,with 346 valid responses retained after screening.Structural equation modeling(SEM)was used to empirically test the direct effects of the four green design dimensions on clothing reuse behavior and the mediating roles of green perceived value and green self-efficacy.This study innovatively applied the SOR model to the field of sustainable fashion.Additionally,this study refined the dimensions of users'perception of green clothing design elements to accurately distinguish the differences in the impact of each dimension on users'psychology and reuse behavior,providing reference for design practice.The results indicate that the green material selection,green visual design,green structural design,and emotionally durable design in clothing significantly and positively impact users'clothing reuse behavior.The green attributes of clothing can effectively guide users toward sustainable disposal behavior.Users'green perceived value mediates the relationship between green design and reuse behavior,with green materials being the most direct design element for conveying environmental value.Moreover,users'green self-efficacy serves as an important mediator between green material selection,green structural design,emotionally durable design,and reuse behavior,while its mediating effect between green visual design and reuse behavior is not significant.Visual information alone is insufficient to effectively inspire consumers'self-awareness of their ability to achieve environmental goals.Green material selection and green visual design primarily influence reuse behavior through enhancing users'perceived green value,while green structural design and emotionally durable design exert influence by reinforcing users'self-efficacy in engaging in sustainable practices. The findings provide theoretical and practical guidance for sustainable fashion design.Designers can strategically combine different green design stimuli according to consumers'internal psychological responses to promote reuse behavior and extend clothing life cycle.Future research may incorporate additional psychological factors and expand the scope of green design elements to develop a more comprehensive understanding of the mechanisms linking green design and clothing reuse behavior.