产业链视角下森林康养产业发展路径研究OA

⑴ Background——The forest health and wellness industry is increasingly regarded as a key driving force for green economic growth and the construction of ecological civilization.Developing the forest health and well-ness industry is of great significance for promoting rural revitalization,exploring the value realization mechanisms of ecological products,and advancing the transformation and upgrading of regional industries.Although existing studies have made significant progress in exploring its development paths,systematic research on the structural characteristics and operation mechanisms of the forest health and wellness industrial chain remains insufficient. ⑵ Methods——Guided by the industrial chain theory,this paper first adopted the Grounded Theory to construct a path framework for the development of the forest health and wellness industry from the perspective of the industrial chain.Then,it analyzed the competitive advantages and constraining factors of the development of the forest health and wellness industry in Guizhou.The research data were derived from the semi-structured inter-views conducted by the research group with 40 managers from 17 forest health and wellness bases in Guizhou Province from March to June 2024. ⑶ Results——First,the elements of the forest health and wellness industrial chain can be divided into three components:The upstream is the resource supply link,which is composed of health and wellness re-sources;The midstream is the service provision link,consisting of service facilities,service personnel and health and wellness services;The downstream is the market operation link,driven by the collaboration of enterprise op-eration and marketing.Second,there are the following problems in the development of the forest health and well-ness industry chain in Guizhou:1)Low utilization rate of resources,insufficient integration,and excessive reli-ance on traditional industries.2)Inadequate transportation accessibility and supply of entertainment facilities,shortage of service personnel,and severe products homogeneity.3)Weak synergistic effects of business models and insufficiently precise marketing strategies.Third,the competitive advantages of the forest health and wellness industry mainly lie in cultures,resources,services and products,while its hindering factors mainly include the markets,services,teams,economy,policies,publicity,cognitions and seasons. ⑷ Conclusions and Discussions——To promote high-quality development,the study proposes optimizing the industrial chain structure and strengthening the dynamic mechanism.The specific suggestions are as follows:(1)Optimize the industrial chain structure:For the upstream,activate stock resources through digital manage-ment and extend value chains;for the midstream,enhance service capabilities through age-friendly facility reno-vation,school-enterprise talent cultivation,and medical-oriented product restructuring;for the downstream,es-tablish close interest-linkage mechanisms and implement precision marketing based on big data.(2)Sound the dynamic mechanism:On one hand,leverage comparative advantages in culture and resources to build differentia-ted brand barriers.On the other hand,overcome development constraints through differentiated competition strat-egies,diversified financing channels,refined land supply policies,and comprehensive media promotion to im-proved public cognition.