人工智能视域下龙泉青瓷文化品牌发展的现实困境与实践路径OA
The Practical Challenges and Development Strategies of Longquan Celadon Cultural Brand in the Context of Artificial Intelligence:Reflections Inspired by the Popularity of"Nezha:Demon Child Conquers the Sea"
随着数字技术的发展,人工智能技术在文化传承与创新领域展现出强大赋能效应,为龙泉青瓷文化品牌的现代转化提供了强有力的技术支撑.在人工智能视域下,龙泉青瓷文化品牌的发展面临技术困境、产业困境、传播困境等挑战.电影《哪吒之魔童闹海》的人工智能应用路径,为有效应对这些挑战提供了有益借鉴.该影片通过叙事重构、符号创新、产业延伸等手段,实现了传统文化IP的创新性重构.龙泉青瓷文化品牌发展也可以从这三个维度出发,借助人工智能技术将龙泉青瓷的传统技艺与现代审美相融合,推动龙泉青瓷文化创造性转化、创新性发展,使其焕发出新的生机与活力.
With the advancement of digital technology,artificial intelligence(AI)has demonstrated a strong enabling effect in the field of cultural heritage and innovation,providing powerful technical support for the modern transformation of the Longquan Celadon cultural brand.From the perspective of AI,the development of Longquan Celadon cultural brand faces challenges such as technical difficulties,industrial challenges,and communication dilemmas.The application path of AI in the film Nezha:Demon Child Conquers the Sea offers valuable insights for effectively addressing these challenges.Through narrative reconstruction,symbolic innovation,and industrial extension,the film has achieved an innovative reconstruction of traditional cultural IP.The development of the Longquan Celadon cultural brand can also proceed from these three dimensions,leveraging AI technology to integrate traditional craftsmanship with modern aesthetics,thereby promoting the creative transformation and innovative development of Longquan Celadon culture and revitalizing it with new vitality.
章元红
中共浙江省委党校浙江省"八八战略"创新发展研究院,浙江 杭州 311100||中共丽水市莲都区委党校,浙江 丽水 323000
社会科学
人工智能龙泉青瓷《哪吒之魔童闹海》传统文化
artificial intelligenceLongquan CeladonNezha:Demon Child Conquers the Seatraditional culture
《丽水学院学报》 2026 (1)
79-87,9
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