竞技还是娱乐:乡村体育赛事的价值重构OA

Drawing on participatory culture theory,this study analyzes the symbiotic relationship between competitiveness and enter-tainment and their value reconstruction mechanisms in rural sports events like China's Village BA and Village Super League.The study finds that rural sports events,by removing participation barriers,activating cultural co-creation,and achieving community empower-ment,break through the traditional win-loss oriented value system of sports,forming a new paradigm centered on shared participation by all.The events transform competitiveness into a vehicle for entertainment,constructing an integrated sports and culture complex through methods such as softened rules,the integration of folk customs,and grassroots narratives.Concurrently,villagers au-tonomously manage event operations.Despite external pressures such as commercial capital intervention and media spectacularization,they achieve a balance of values through strategies like selective cooperation and cultural reciprocity.This innovation not only reimag-ined the functional role of rural sports but also propelled the multi-dimensional revitalization of rural cultural heritage,economic de-velopment,and social governance through sustainable,competition-driven mechanisms for enhancing governance and fostering cultural prosperity,thereby providing a localized practical model for the rural revitalization strategy.