短视频平台驱动下的非遗技艺传播设计与电商转化OA

This study investigates the dissemination design of intangible cultural heritage(ICH)skills through short video platforms and their e-commerce conversion strategies.In terms of communication design,it analyzes three specific approaches:step-by-step demonstration filming,horizontal screen space construction,and interactive Q&A sessions in short videos.The paper proposes how to achieve segmented presentation of craft knowledge,visual recreation of physical scenes,and sustained maintenance of user feedback mechanisms on these platforms.Regarding conversion strategies,it clarifies production rhythm management guided by live-stream presale systems,multi-platform matrix-style brand management approaches,and user conversion mechanisms under chain-shortening operational logic,aiming to establish an efficient execution path linking content creation with transactional processes.