基于情感化设计的大学校园地域文创设计探索OA

University cultural and creative products,as the material representation of the continuation of campus culture,are one of the important manifestations of campus soft power.Based on Norman's emotional design theory,this paper analyzes the current situation and application of domestic cultural and creative products,conducts research in combination with the emotional needs of teachers and students,deeply explores the regional culture of universities,expounds the practical application of emotional design in university cultural and creative products,clarifies the design path of emotional design in university cultural and creative product design,and provides new methods and new paths for university cultural and creative product design.