花瑶挑花文化基因图谱驱动下的文创产品创新设计研究OA
Research on Innovative design of Cultural and Creative Products Driven by Genetic map of Flower Yao Embroidery Culture
本文立足于文化基因图谱的建构逻辑,探讨其在当代文创产品设计中的系统性转化机制.将挑花的纹样、技法、语义等因子结构化编码,形成"文化―视觉―设计"三层转换链条,是推动传统文化元素向现代设计语言迁移的关键支点.基于此,本文提出了包括纹样信息库建设、图案功能化应用、语义叙事转译以及数字媒介输出等多维度策略,强调文创设计需从视觉装饰走向意义生成,最终实现文化再生与产品创新的深度协同.
This paper explores the systematic transformation mechanism of cultural gene mapping in contemporary cultural and creative product design,grounded in its foundational logic.By structurally encoding elements such as embroidery patterns,techniques,and semantic components into a three-tier conversion chain of"culture-visual-design",it establishes a pivotal framework for translating traditional cultural elements into modern design language.Building on this foundation,the paper proposes multidimensional strategies including pattern information database development,functional application of motifs,semantic narrative translation,and digital media output.It emphasizes that cultural and creative design should evolve from visual decoration to meaning generation,ultimately achieving deep synergy between cultural revitalization and product innovation.
雷茜
湖南信息学院,湖南 长沙 410000
社会科学
花瑶挑花文化基因图谱文创设计图案功能化叙事策略
hua yao embroiderycultural gene mappingcultural and creative designfunctional motif applicationnarrative strategy
《鞋类工艺与设计》 2026 (1)
24-26,3
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