基于个案的新兴市场跨国企业合规情报的来源方劣势研究OA

[Purpose]Starting from the perspective of individual cases,the study explores the formation process and overcoming strategies of liability of origin encountered by multinational enterprises in emerging markets,providing new ideas for Chinese multinational enterpri-ses to avoid compliance risks.[Method]Based on the theory of competitive intelligence and organizational identity attribution,taking"U.S.ban on ZTE"and"ZTE compliance management"as examples,exploratory case studies and grounded theory methods are used for coding analysis to construct a theoretical model for emerging market multinational enterprises to overcome source side disadvantages through organizational identity compliance transformation.[Result/Conclusion]The liability of origin faced by multinational enterprises in emerging markets is caused by stereotypes of the source side.The mechanism for organizational identity compliance reform includes dis-course mechanism and disclosure mechanism,which complement and enhance each other.The purpose of organizational identity compli-ance reform is to promote positive and proactive intelligence perception of enterprises among stakeholders in the host country,eliminate misunderstandings and misinterpretations of identity compliance,and thereby maintain legitimacy.The research conclusion is beneficial for deepening the compliance intelligence theory of multinational enterprises in emerging markets,and has reference value for overcoming the disadvantages of anti-globalization competition.