基于网络文本的历史文化街区旅游意象感知研究OA

In recent years,the focus on the conceptual category of tourism destination image has gradually shifted from single material spatial information to a two-way coupling between the destination's self-consciousness and the antecedent factors of the individual tourist's psychology.In this paper,Nanjing Laomendong is selected as a case for study,and based on the textual information of online travelogues,the qualitative method of procedural rooting theory is adopted to explore the tourism destination image of Laomendong from the perspective of tourists'perceptions,and thus constructing the image,relationship model of the dimensions and story line of Laomendong as perceived by the tourists.The results of the study show that tourists'reconstruction of tourism destination image goes through three stages:pre-trip and trip imagery,selective practical cognition and participation,and macro-overall tourism sentiment.Accordingly,the author focuses on the creation of a sense of place in historical and cultural districts,and puts forward suggestions for the optimization and enhancement of the tourism space in Laomendong.